Health & Beauty

Lot-tracked, recall-ready fulfillment for health and beauty brands.

Q: Which channels and systems do you integrate with?

Shopify, Amazon, NetSuite, BigCommerce, SPS Commerce, ShipStation, Walmart, TikTok Shop, Faire, Loop Returns, and EDI partners.

G&B Fulfillment runs two California warehouses with lot and batch tracking, FEFO picking, recall-ready audits, and GMP-aware processes, so your products ship fast and stay compliant.

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30M+ units shipped each year

790,000 sqft across two CA facilities

30+ years of experience

Brands that trust G&B Fulfillment

Why G&B

Your health and beauty fulfillment checklist

Everything health and beauty brands need from a 3PL, handled in-house at our two California warehouses.

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✓Lot and batch tracking

✓FEFO (first-expired, first-out) picking

✓Recall-ready audits

✓GMP-aware processes

✓Kitting and assembly

✓Returns processing with audit trail

✓Real-time SKU-level inventory

✓Two California warehouses (Woodland and Victorville)

What we handle

Fulfillment features built for health and beauty

Compliance-minded operations across two California warehouses.

Lot and batch tracking

Track inventory by lot and batch from receiving through shipping, so you always know what shipped where. Lot-level and batch-level traceability makes recall-ready audits fast, so you can isolate affected units quickly instead of digging through spreadsheets. Real-time SKU-level inventory keeps counts accurate across both California warehouses, and every pick ties back to its lot for a full audit trail.

FEFO picking

First-expired, first-out picking protects shelf life and keeps expiration dates under control. We rotate stock by lot and expiration date so the oldest sellable units ship first, which cuts expired write-offs and keeps date-sensitive health and beauty products within spec. Expiration and lot data stay visible in real time, so short-dated inventory never gets buried.

Kitting and assembly

Subscription boxes, PR kits, and retail value packs, pre-built or ad hoc, with full lot tracking on every component. We assemble gift sets, multipacks, club packs, and sample or insert kits on dedicated lines, with photo-documented builds for quality control. Swap promotional packs or refresh assortments mid-season without re-receiving inventory, so you can launch limited drops and retailer-exclusive bundles on schedule.

Multichannel and B2B

Retail EDI, routing guide adherence, FBA and FBM prep, and SPS Commerce ready out of the box, alongside your DTC orders. We ship direct-to-consumer and B2B wholesale from one inventory pool, with EDI 856 advance ship notices, GS1 barcoding, and carton labeling for Walmart, Target, and Amazon Vendor Central. Connect Shopify, Amazon, NetSuite, and the EDI partners your retailers require, so wholesale and DTC run on the same real-time inventory.

Customer Spotlight

“GBF handled our Squishmallows × ORDO drop without a hiccup. Lot tracking, kit assembly, and surge capacity in one stack.”

Ordo Life

Brand Operations, Sonic oral care + IP collabs

Health and beauty fulfillment FAQs

Do you track inventory by lot and batch?

Yes. We track inventory by lot and batch and keep recall-ready audits, so you can trace exactly what shipped where. Inventory information is available anytime using our portal.

Can you assemble subscription boxes and kits?

Yes. We build subscription boxes, PR kits, and retail value packs, pre-built or ad hoc, with full lot tracking.

How do you handle expiration dates?

We pick first-expired, first-out (FEFO) to protect shelf life and reduce waste.

Are you GMP certified?

We run GMP-aware processes and recall-ready audits. Inquire directly for specific certifications.

Which channels and systems do you integrate with?

Shopify, Amazon, NetSuite, BigCommerce, SPS Commerce, ShipWise, Walmart, TikTok Shop, Faire, Loop Returns, and other EDI partners.

Where are your warehouses?

Woodland in Northern California and Victorville in Southern California.

Looking for a 3PL partner on the West Coast?

Tell us about your fulfillment. We'll tell you how we'd run it.

A 30 minute call with someone who actually runs warehouses. No deck, no scripted demo. We look at your SKUs, your channels, and your peak season, then tell you whether GBF is a fit.

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