Multichannel Fulfillment & Retail Supply Chain Services.

Receive the value-added services, electronic data interchange (EDI) expertise and insider knowledge you need from a US-based retail fulfillment provider trusted by top brands nationwide.

Rest Easy Knowing That Your Products Are Moving Seamlessly From Point A to Point B

If you need to ship full cases and pallets to your retail or wholesale customers, then you need multichannel order fulfillment. Our multichannel fulfillment centers are built to meet the complex compliance requirements of major retailers, so you can focus on growing your relationships instead of managing chargebacks and service issues.

G&B Fulfillment is known for delivering scalable, nationwide multichannel fulfillment solutions. Whether you're a local business looking for Sacramento or Los Angeles retail fulfillment services or an established brand expanding your reach, our flexible model supports your growth with precision.

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Integrated Fulfillment Services

Find all of the supply chain services you need to ensure your multichannel fulfillment is simplified, streamlined and made more effective.

Integrated Fulfillment Services

Industry Expertise

Our deep multichannel fulfillment expertise allows you to leverage the same inventory for both business-to-business (B2B) and business-to-consumer (B2C) channels.

Industry Expertise

Supply Chain Visibility

Our online web portal provides you with seamless supply chain visibility into every order so that you’ll have the information you need to increase your speed to market and more.

Supply Chain Visibility

Integrated Fulfillment Services

Find all of the supply chain services you need to simplify and streamline your multichannel operations. Our services include:

  • Multichannel Fulfillment: Leverage a single inventory across B2B and B2C channels to reduce duplication and cut costs.
  • Warehousing: Access 790,000+ square feet of space with trained warehouse professionals who know how to deliver compliance and accuracy.
  • Transportation Support: We help coordinate shipments, manage delivery timelines and negotiate competitive rates to keep your costs under control.
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Industry Expertise

Our decades of experience supporting retail compliance means we can help you meet even the most detailed routing guide requirements. G&B Fulfillment has worked with dozens of leading retailers—both national and regional—ensuring you meet SLAs, avoid chargebacks and keep shelves stocked.

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Supply Chain Visibility

Stay in control with our online web portal, which gives you full transparency into every order. You’ll receive cost breakdowns, real-time alerts and performance data that help you make informed decisions. Our TMS integrates with your business systems to create a seamless fulfillment ecosystem.

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What Our Customers Are Saying

“ORXID’s business is a start-up, so our business can often flex between the slow times and the crazily busy. GBF has provided us with a team that has allowed us to manage these large swings in business without impacting the high service levels expected by our customers. From the onboarding process through our day-to-day business and special projects, GBF has worked as a partner to help us grow.”
Andrew Hamilton

President, USA

We Work as an Extension
of Your Team

Whether you're a local brand needing West Coast retail fulfillment services or a growing ecommerce company looking for nationwide multichannel fulfillment solutions, G&B Fulfillment becomes an extension of your team. From peak season surges to everyday shipments, we’ll help you get products to the right place—accurately and on time.

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320,000

Square Feet of Warehouse Space

Expertise

Working With Dozens of Major Retailers, Delivering World-Class Accuracy and Compliance

10+

Years of Successful Order Fulfillment Services

Multichannel Fulfillment FAQ

What is multichannel fulfillment?

Multichannel fulfillment means shipping the same brand's inventory to multiple types of customers from one pool of stock: direct-to-consumer (ecommerce orders), wholesale (full pallets to retailers), and marketplaces (Amazon FBM, Walmart Marketplace). G&B Fulfillment routes the right order to the right customer using one inventory pool, one WMS, and the right packaging rules for each channel.

Do you handle retail EDI compliance?

Yes. We're fluent in EDI 850, 856, 810, 940, and 945 transactions for major retailers including Target, Walmart, Costco, Whole Foods, Ulta, Sephora, and most regional chains. Routing guide compliance (pallet patterns, label placement, ASN timing) is built into our outbound process.

Can you ship full pallets to retailer DCs?

Yes. Wholesale B2B shipments to retailer distribution centers are a core service. We palletize per the retailer's routing guide, generate ASNs in advance, schedule pickups, and handle compliance penalties proactively (we flag a packing change before it becomes a chargeback).

What if I sell on Amazon and on my own site?

Common setup. Your Amazon orders ship under FBM rules, your own-site orders ship under your branded packaging rules, and you draw from the same inventory pool. We handle the routing logic so you don't have to split SKUs across channels manually.

Do you support international shipping?

Yes for parcels: DDP and DDU options through DHL, UPS Worldwide, and FedEx International. For containerized international freight to overseas distribution partners, we coordinate with your forwarder.

Can you do drop-ship for retailers?

Yes. Drop-ship-from-vendor (DSV) programs with major retailers (Target Plus, Walmart Drop Ship, and similar) are supported including order import via EDI, branded packing slips, and retailer-compliant shipping labels.

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Our team of distribution and order fulfillment experts is ready to solve your supply chain challenges. Let’s build a better fulfillment process today.