Multichannel Fulfillment

Multichannel Fulfillment & Retail Supply Chain Services.

Receive the value-added services, electronic data interchange (EDI) expertise and insider knowledge you need from a US-based retail fulfillment provider trusted by top brands nationwide.

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G&B Fulfillment warehouse team supporting multichannel retail and DTC fulfillment in California

Rest Easy Knowing That Your Products Are Moving Seamlessly From Point A to Point B

If you need to ship full cases and pallets to your retail or wholesale customers, then you need multichannel order fulfillment. Our multichannel fulfillment centers are built to meet the complex compliance requirements of major retailers, so you can focus on growing your relationships instead of managing chargebacks and service issues.

G&B Fulfillment is known for delivering scalable, nationwide multichannel fulfillment solutions. Whether you're a local business looking for Sacramento or Los Angeles retail fulfillment services or an established brand expanding your reach, our flexible model supports your growth with precision.

Integrated Fulfillment Services

Find all of the supply chain services you need to simplify and streamline your multichannel operations. Our services include:

  • Multichannel Fulfillment: Leverage a single inventory across B2B and B2C channels to reduce duplication and cut costs.
  • Warehousing: Access 790,000+ square feet of space with trained warehouse professionals who know how to deliver compliance and accuracy.
  • Transportation Support: We help coordinate shipments, manage delivery timelines and negotiate competitive rates to keep your costs under control.
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G&B Fulfillment team meeting major retailer routing guide and compliance requirements

Industry Expertise

Our decades of experience supporting retail compliance means we can help you meet even the most detailed routing guide requirements. G&B Fulfillment has worked with dozens of leading retailers, both national and regional, ensuring you meet SLAs, avoid chargebacks and keep shelves stocked.

Supply Chain Visibility

Stay in control with our online web portal, which gives you full transparency into every order. You'll receive cost breakdowns, real-time alerts and performance data that help you make informed decisions. Our TMS integrates with your business systems to create a seamless fulfillment ecosystem.

G&B Fulfillment online web portal giving brands supply chain visibility into every order

We Work as an Extension of Your Team

Whether you're a local brand needing West Coast retail fulfillment services or a growing ecommerce company looking for nationwide multichannel fulfillment solutions, G&B Fulfillment becomes an extension of your team. From peak season surges to everyday shipments, we'll help you get products to the right place, accurately and on time.

What Our Customers Are Saying

Customer Spotlight

“GB Fulfillment recently completed a physical inventory count of over 20,000 pallets with less than a 0.25% variance, a direct reflection of the discipline, accountability, and operational excellence their team brings every single day. They are the kind of 3PL partner customers can truly rely on.”

Myles Bowman

CEO, Grant & Bowman, Inc.

320,000
Square Feet of Warehouse Space
Expertise
Working With Dozens of Major Retailers, Delivering World-Class Accuracy and Compliance
30+
Years of Successful Order Fulfillment Services

Multichannel Fulfillment FAQ

Multichannel Fulfillment FAQ

What is multichannel fulfillment?

Multichannel fulfillment means shipping the same brand's inventory to multiple types of customers from one pool of stock: direct-to-consumer (ecommerce orders), wholesale (full pallets to retailers), and marketplaces (Amazon FBM, Walmart Marketplace). G&B Fulfillment routes the right order to the right customer using one inventory pool, one WMS, and the right packaging rules for each channel.

Do you handle retail EDI compliance?

Yes. We're fluent in EDI 850, 856, 810, 940, and 945 transactions for major retailers including Target, Walmart, Costco, Whole Foods, Ulta, Sephora, and most regional chains. Routing guide compliance (pallet patterns, label placement, ASN timing) is built into our outbound process.

Can you ship full pallets to retailer DCs?

Yes. Wholesale B2B shipments to retailer distribution centers are a core service. We palletize per the retailer's routing guide, generate ASNs in advance, schedule pickups, and handle compliance penalties proactively (we flag a packing change before it becomes a chargeback).

What if I sell on Amazon and on my own site?

Common setup. Your Amazon orders ship under FBM rules, your own-site orders ship under your branded packaging rules, and you draw from the same inventory pool. We handle the routing logic so you don't have to split SKUs across channels manually.

Do you support international shipping?

Yes for parcels: DDP and DDU options through DHL, UPS Worldwide, and FedEx International. For containerized international freight to overseas distribution partners, we coordinate with your forwarder.

Can you do drop-ship for retailers?

Yes. Drop-ship-from-vendor (DSV) programs with major retailers (Target Plus, Walmart Drop Ship, and similar) are supported including order import via EDI, branded packing slips, and retailer-compliant shipping labels.

Get Started

Let's build a better fulfillment process today

Our team of distribution and order fulfillment experts is ready to solve your supply chain challenges.

Looking for a 3PL partner on the West Coast?

Tell us about your fulfillment. We'll tell you how we'd run it.

A 30 minute call with someone who actually runs warehouses. No deck, no scripted demo. We look at your SKUs, your channels, and your peak season, then tell you whether GBF is a fit.

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