Brands that trust G&B Fulfillment
Your CPG fulfillment checklist
Everything CPG brands need from a 3PL, handled in-house at our two California warehouses.
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Deep experience in simplifying CPG fulfillment
We build high-quality relationships that lead to long-term growth for our clients and their businesses. Our experts understand how to store inventory accurately to eliminate picking errors and other problems, and we build in warehouse efficiencies to increase your speed to market.
We get orders out on time with world-class levels of accuracy. Turn to G&B Fulfillment to support your growing business through the volume peaks and valleys, and bring peace of mind to your supply chain.
CPG order fulfillment
Whether you are delivering to a distribution center or directly to a consumer, we bring the industry experience, plus a world-class warehouse and order management system, to care for your inventory, fulfill it accurately, and do it quickly, with the speed you need to compete.
Multichannel retail distribution
You get the value-added services, electronic data interchange (EDI) integrations, and insider retail knowledge you need from a supply chain solutions partner. Our deep ecommerce expertise lets you leverage the same inventory for both business-to-business (B2B) and business-to-consumer (B2C) channels.
Transportation support
We act as an extension of your team to reliably schedule deliveries and pickups, manage the delivery of your shipments, and provide competitive rates that help you control shipping costs.
"We have been very comfortable with your services to date. You and the entire team have built a culture of accountability, you are good communicators and everyone has been very professional. Thanks for forging this great partnership with us!"
Matt Bell
Consumer packaged goods fulfillment FAQs
How do you handle lot tracking and FIFO for CPG brands?
G&B Fulfillment manages lot-level inventory with strict FIFO (first-in, first-out) rotation for products with expiration dates, batch codes, or shelf-life constraints. Our warehouse management system tracks each pallet by lot number, and our pick rules automatically pull the oldest eligible inventory first, so brands avoid expired stock and compliance issues.
Can you handle subscription-box fulfillment for CPG brands?
Yes. Subscription-box assembly is a core capability. We build recurring monthly or quarterly boxes with custom kitting, branded inserts, and promotional samples, with full lot tracking on every component. Our system syncs with your subscription platform to handle skip, swap, and pause cycles so every subscriber receives the correct box on time.
What is CPG fulfillment?
Consumer Packaged Goods (CPG) fulfillment is the end-to-end logistics service for brands selling fast-moving consumer products. It covers inventory storage with lot tracking and FIFO management, multichannel order shipping (DTC, retail, and wholesale), retailer-compliant packaging, and integrations with the ecommerce and EDI platforms CPG brands rely on. CPG fulfillment requires specific expertise in lot and batch tracking, expiration-date management, and high-velocity pick-and-pack throughput.
What ecommerce platforms and retailer channels do you support for CPG?
For CPG brands we integrate with Shopify, Amazon (Seller Central and Vendor Central), BigCommerce, and NetSuite. For retail channels we support EDI compliance through SPS Commerce and TrueCommerce for retailers including Walmart and Target, plus most major U.S. grocery and big-box retailers.
Which channels and systems do you integrate with?
We connect to Shopify, Amazon, NetSuite, BigCommerce, SPS Commerce, ShipWise, Walmart, TikTok Shop, Loop Returns, Faire, and other EDI partners, so your DTC, retail, and B2B orders run on one inventory pool.
Where are your warehouses?
Two California warehouses: Woodland in Northern California, about 320,000 sq ft, and Victorville in Southern California, about 470,000 sq ft.
Looking for a 3PL partner on the West Coast?
Tell us about your fulfillment. We'll tell you how we'd run it.
A 30 minute call with someone who actually runs warehouses. No deck, no scripted demo. We look at your SKUs, your channels, and your peak season, then tell you whether GBF is a fit.
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